When Buying Low And Selling High Destroy Alpha
Article Forthcoming in Journal of Investing | May 2024
Written by Michael A. Ervolini and Andrew R. Tuttle
When Buying Low and Selling High Destroy Alpha: Visualizing The Interplay Amongst Judgment, Process, and Prospect Theory
Article Abstract
Evidence of the disposition effect and its negative impacts on equity funds is well established. Many managers continue to sell winners too quickly and hold on to losers too long. Efforts to eliminate these and other behavioral tendencies appear to be limited in their impact. Weak feedback regarding which decisions are helping generate excess returns and which aren’t is a major stumbling block that inhibits such improvement efforts. So too is the resistance to change frequently present when change is unconsciously perceived as more risky than the status quo. This paper argues that the use of newer analytics, in particular the vivid visualizations of manager decisions with individual holdings, can greatly increase the odds that a manager will develop greater self-awareness and actually improve.
Three Key Takeaways:
1.
Confirmation of behavioral tendencies such as the disposition effect have existed for decades. Yet, there is scant evidence that knowledge of these tendencies has impacted equity manager decisions or fund results.
2.
Looming largest amongst the reasons many managers have trouble eliminating behavioral tendencies and improving generally are: the lack of rigorous feedback about which decisions add alpha and which destroy it, and succumbing to emotional needs that are in conflict with learning.
3.
Visualizations reflecting each action taken by a manager on individual holdings, in conjunction with rigorous and granular fund-level analytics, can enable managers to overcome unproductive behavioral tendencies.

MICHAEL A. ERVOLINI, AUTHOR
The ideas expressed on this website are developed and/or curated by Michael Ervolini. Mike has spent his entire 35+ year career leading efforts to improve and strengthen active management.
RESOURCES
MOST POPULAR ARTICLES



Continue improving with our newest investment insights & articles.
Subscribe to receive our latest articles and news updates
SIGN UP FOR FREE
By clicking "Sign up" you agree to our Terms of Service.
SKILL VERSUS LUCK © COPYRIGHT 2026
Subscribe now to keep reading and get access to the full archive.